ENGRI 1270 - Introduction to Entrepreneurship and Enterprise Engineering

(crosslisted) MAE 1270

Spring. 3 credits. Letter grades only.

Open to all Cornell students regardless of major.

J. Callister.

A solid introduction to the entrepreneurial process to students in engineering. The main objective is to identify and to begin to develop skills in the engineering work that occurs in high-growth, high-tech ventures. Basic engineering management issues, including the entrepreneurial perspective, opportunity recognition and evaluation, and gathering and managing resources are covered. Technical topics such as the engineering design process, product realization, and technology forecasting are discussed.

Outcome 1: Students will be able to define and describe business terms and have knowledge of basic marketing terms, marketing procedures, and issues involved in starting a business.

Outcome 2: Define terms and be familiar with the general attributes of various funding sources.

Outcome 3: Calculate simple financial numbers, such as gross margin, net income, and cost of goods sold.

Outcome 4: Demonstrate familiarity with the basics of intellectual property terminology and laws in the USA.